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One Way To Book More Voice Over Work With Facebook

This week I’m focussing on the subject of social media. More specifically, how to start making social media work for your voice over business. So many voice actors complain that they don’t generate any leads or bookings via social media. Some call it a waste of time.

Let’s fix that!

On Monday I wrote about the biggest social media mistake I see many VO’s making. Hopefully you’ve read that blog and corrected that issue. If not… read it now. I’ll wait…

Today I want to focus on Facebook.

How Do You Use Facebook?

facebook-likeUsing Facebook to stay connected with family and friends… good.

Using Facebook to share content from your voice over business… good.

Using Facebook to connect with other voice actors… good.

Using Facebook to participate in voice over groups… good.

Using Facebook to book new voice over work… GREAT!

One Way To Book More Voice Over Work With Facebook

The tip I’m about to share is so simple that when you read it, if you’re not doing it already, you’re going to ask yourself, “What the heck?! Why am I not already doing this.”

Like your clients pages.

I’m guessing many of your clients have Facebook Pages. Especially if you’re working with production companies. So take some time to track down all those pages and like every last one of them!

Once you’ve liked the pages, start engaging. Start liking posts. Start leaving comments. Start participating in discussions.

Simply put… be a fan!

What NOT To Do

engageDO NOT spam their Facebook wall with your demos.

DO NOT share your web site link in every comment.

DO NOT only like posts. Comment too.

DO NOT stalk them. Use a little common sense on engagement.

Why This Tip Works

Engaging with your clients the right way shows that you’re interested in their business. It also keeps you top of mind. You’re hard to forget when you’re engaged.

This isn’t about self promotion. About, “Hey, pick me, pick me!”

It’s about engagement and engagement, in my experience, works!


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The Biggest Social Media Mistake You’re Making For You Voice Over Business

On a near daily basis voice actors ask one question over and over again. “How can I use social media to book more voice over work?” Either that or they comment, “I’ve tried to book voice work with social media, and it’s just a waste of time.”

Social media is not a waste of time.

Trust me!

The Biggest Social Media Mistake

social-mediaI’m going to be discussing social media in a couple posts this week, but before I get into how to make social media work for your voice over business, let’s explore why it isn’t.

I could very easily expand this post into a month long series… but I won’t.

Fact of the matter is, I notice one common mistake more than any other amongst voice actors trying to turn social media into leads and booked gigs.

Voice actors build networks of voice actors.

That’s it. That’s the single biggest mistake I see today in social media usage.

Examine Your Network

Who are you following on Twitter?

Who are your friends on Facebook? What pages do you like? What groups do you belong to?

Who are you connected with on LinkedIn?

Who is in your circles on Google+?

I’m guessing it’s mostly voice actors. That’s one thing I’ve noticed in my years in the voice over industry. We love to network with each other. Now, keep in mind, that’s not necessarily a bad thing. But if your network is only filled with voice actors it shouldn’t come as a surprise that you’re not booking voice over work via social media.

You’re not networking with all the right people.

Expand Your Network

network-300x225Before I dive any deeper into the subject of social media for voice over this week, here’s your homework assignment. Explore your network and start thinking about how you can expand it beyond the confines of other VO’s.

Follow some new people. Circle some new people. Link with some new people. Like some new people!

Start building a network of potential clients. People who could benefit from the services you offer.

On Wednesday, I’ll give you one really great tip for networking on social media.



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Add Demos To Your Linked In Profile

A couple weeks ago I wrote a post titled 5 Ways To Improve Your LinkedIn Profile. One of the tips I recommended was adding demos to your Experience section. Since that post, I’ve had a few people email to ask me how to do that. So I thought I’d write a quick post to show you.

Add Demos To Your Linked In Profile

The first think you need to do is access your LinkedIn profile and get it into edit mode.


Once you’re in edit mode scroll down to the Experience section of your profile.

From there you’ll click the icon to add a link or upload a file. I’ve created YouTube videos for all my voice over demos, so I just add the links to those demos. You can do the same or you can upload actual files.


After you’ve added your link or uploaded your file your profile will look something like this. There doesn’t appear to be a limit to the number of demos you can add. I currently have seven videos listed.

linkedin-profile-screen-3Let’s Link

Are we connected on LinkedIn yet? If not, send me a request. I’ll happily add you to my network. Check out my profile at

For Comment: Has LinkedIn generated work for you?