On a near daily basis voice actors ask one question over and over again. “How can I use social media to book more voice over work?” Either that or they comment, “I’ve tried to book voice work with social media, and it’s just a waste of time.”
Social media is not a waste of time.
The Biggest Social Media Mistake
I could very easily expand this post into a month long series… but I won’t.
Fact of the matter is, I notice one common mistake more than any other amongst voice actors trying to turn social media into leads and booked gigs.
Voice actors build networks of voice actors.
That’s it. That’s the single biggest mistake I see today in social media usage.
Examine Your Network
Who are you following on Twitter?
Who are your friends on Facebook? What pages do you like? What groups do you belong to?
Who are you connected with on LinkedIn?
Who is in your circles on Google+?
I’m guessing it’s mostly voice actors. That’s one thing I’ve noticed in my years in the voice over industry. We love to network with each other. Now, keep in mind, that’s not necessarily a bad thing. But if your network is only filled with voice actors it shouldn’t come as a surprise that you’re not booking voice over work via social media.
You’re not networking with all the right people.
Expand Your Network
Before I dive any deeper into the subject of social media for voice over this week, here’s your homework assignment. Explore your network and start thinking about how you can expand it beyond the confines of other VO’s.
Follow some new people. Circle some new people. Link with some new people. Like some new people!
Start building a network of potential clients. People who could benefit from the services you offer.
On Wednesday, I’ll give you one really great tip for networking on social media.