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4 LinkedIn Practices That Aren’t Cool

LinkedIn can be a really powerful tool for finding new voice over leads and growing your business… if you’re using it correctly. That said, it can also be a really great way to alienate your network and make a bad first impression… if you’re doing things wrong.

Check out my latest video for a few tips on how to better use LinkedIn for your business.

Want more free LinkedIn Tips? Sign up here.

Ready to Use LinkedIn Like A Pro?

If you’re ready to up your LinkedIn game, start growing your network and start finding new voice over opportunties, check out Becoming A LinkedIn All-Star. It’ll walk you through what you need to know and what you need to do in a simple step-by-step video.


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How to Add Voice Over Demos to Your LinkedIn Profile

Make it easy. That’s one of the keys to booking more voice over work. Make it easy! When it comes to maximizing opportunities via LinkedIn, one of the ways to make it easy is to have your voice over demos included in your profile.

Why make people click to outside websites to hear you?

That’s not easy!

Adding your demos to LinkedIn can be done with just a few simple steps. In this four minute tutorial video, I’ll show you exactly how!

Learn how to add #voiceover demos to your LinkedIn Profile
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Want More Help With LinkedIn?

Want to take it even further?

Want to build a LinkedIn profile that will get noticed?

Want to be found in LinkedIn search?

Want to build your network and thereby your opportunities?

Want to learn how to engage with prospects?

Are you ready to become a LinkedIn All-Star?

Click here for instant access to LinkedIn 101: Becoming An All-Star

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7 Steps to LinkedIn Success

LinkedIn offers many unique opportunities for engaging with your network. But what about people who aren’t in your network? Can the social platform still work for that? You bet it can! In fact, LinkedIn may offer greater potential than many other social networks simply because it’s built for and used by professionals.

So how do you make it work?

7 Steps to LinkedIn Success

Find Leads: Who could benefit from your voice over services? Using the amazing search capabilities of LinkedIn, (no you don’t need a paid membership) start trying to identify those people and companies.

Connect: Once you’ve found some great leads, send them a connection request. This is even easier if you have a mutual connection. You could use that person as part of your introduction so you’re not just reaching out cold.

Say Thank You: When they accept your connection request, send them a thank you note. Don’t pitch them your voice over services. Now is not the time. Now would be a good time to ask a question. Something to spark a conversation.

Start a Relationship: As the conversation kicks off, offer them something of value. This is where you’re going to do a little research about them and figure out how you could bring value to their business.

Engage: As the conversation develops, stay engaged with them on LinkedIn. Leave a comment on their status update or Pulse article. Engage with them in Groups. Not stalking. Just communicating. You’re building a relationship.

Expand the Connection: Get connected with them on other social networks. This is going to help you learn more about them, about what they’re working on, and how you could add value to them. It’s also another platform for you to engage with them.

Make the Ask: Once you’ve had a conversation and started to build a relationship, now you’re reaching out to a warm prospect versus a cold lead. Let them know what you do and ask for the opportunity to discuss how you might be able to meet their needs.

The key here is to not just rush into it. Think about your own inbox and social networks and the people you’re doing business with. Who gets your business? The person who earns your trust and gets to know you first? Or the person asking you to throw them a bone in the first communication?

Want even more help learning how to make LinkedIn work for your voice over business? Check out LinkedIn 101: Becoming An All-Star at

Thanks for sharing this post from Marc Scott's Voice Over Blog.

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Should I Advertise on LinkedIn?

It’s a question I’m asked on a fairly regular basis. In addition to, “should I advertise on Facebook?” Also, “Should I advertise on Twitter?”

linkedin-mobileFor now, let’s focus on LinkedIn. Why? Well, recently I received another offer from them to test their advertising platform with a $50 credit. This time, I was unable to take advantage of the credit offer on account of having accepted it in the past.

My LinkedIn ad campaign (which I ran well over a year ago) didn’t result in any direct work. That said, it did bring me a few leads which I’ve continued to develop relationships with. In the interest of full disclosure, my ad could’ve done better if I was better educated in how to take advantage of it. At the time I was fairly new to pay per click advertising and admittedly I didn’t put together the best campaign.

Should I Advertise on LinkedIn?

If you’re thinking of trying it, take advantage of one of those offers from LinkedIn. After all, it’s $50 for free! As you’re creating your ad keep in mind these points:

Have a Clear Objective: What specifically are you trying to accomplish? The mistake I made with my ad was simply throwing out a general “Need a voice over” advertisement, and then hoping the people would come to me. I didn’t have a solid plan, and without a solid plan, most efforts will fail… as mine did!

Target Intentionally and Specifically: One of the biggest lessons I’ve learned in online advertising is the importance of targeting. The absolute worst thing you can do is create an ad and throw it out to all male and female users between the ages of 18 and 65 on any country who speak English (as an example). That’s exactly what I did when I tried my first LinkedIn campaign. Bigger isn’t necessarily better when it comes to creating an audience. A small, highly-targeted audience will produce far better results than a really large, entirely general one.

Don’t Just Sell: Good copy for an ad for your voice over services is not, “Professional voice over services.” With a LinkedIn text ad, you only get a sentence or two. Use it wisely and make it compelling. Think of copy that will draw the person in. Your goal shouldn’t be to sell them a voice over from one ad impression. It should be to start a conversation with them.

LinkedIn is a professional network, and if you’re building a solid one – that is, one that doesn’t just consist of other voice actors – there’s potential for you to have success with a well built ad campaign.

The next time one of those $50 credit offers comes your way, put something creative together and see what happens. In this case, you’ve got nothing to lose! 🙂

Thanks for sharing this post from Marc Scott's Voice Over Blog.