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5 Ways To Improve Your LinkedIn Profile

With all the various social networks that are at our disposal, it can be a challenge to know where to devote or time and energy. Twitter, Facebook, Google+, Pinterest and LinkedIn are all calling out to us.

Personally, I like LinkedIn. It’s a great way to stay connected to clients and colleagues and it’s also been a source of work for me. I try to spend time on the site daily, and am always updating my profile with the latest information.

If you don’t have a lot of time to devote to the site, there are a few things you can do with minimal effort to make your profile better and more likely to standout in searches.

5 Ways To Improve Your LinkedIn Profile

linkedin-endorsements1) Headline: Voice Over, Voice Actor, Voice Talent, one or some combination of these terms needs to be in your headline. Not Self Employed or Owner or Entrepreneur or worse yet, nothing at all. This is good for your SEO.

2) Contact Info: Don’t leave this blank. If someone wants to reach you, make it easy for them. Include your email, your web site, your Twitter account, etc.

3) Custom URL: If you haven’t set one of these up, do it. It makes it so much easier for you to promote your profile and include it in email signatures, on business cards or marketing materials, etc.

4) Experience: If you check my LinkedIn Profile under Experience, you’ll see all my video demos. It’s just one more place to post your demos for free. Don’t miss out on this great opportunity!

5) Connections: Talk to any LinkedIn Expert (I am not one) and they’ll all tell you the same thing. The more connections you have the better. For you, for SEO and for visibility. Use the email search tool to build your connection list. Aim for 500+.

If we haven’t “linked” yet, send me a request. I’d be happy to include you in my network.

For Comment: Does LinkedIn work for you?

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Don’t Make This Twitter Mistake

It seems like just about every week now we’re hearing of someone who has lost their job as a result of something they posted on social media. An inappropriate tweet. A less than flattering photo on Facebook. A derogatory comment.

Just this past week three Toronto Firefighters were released as a result of comments they posted on Twitter. Continue reading Don’t Make This Twitter Mistake

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Brand Consistency For Your Voice Over Business

Whether you realize it or not, as a voice talent, you are a brand. No different than Pepsi or Nike or McDonalds. Well, maybe you don’t have celebrity endorsers (or maybe you do), but nonetheless, you are still a brand.

As such, you have a responsibility to represent your brand well. Especially in an online marketplace where the exposure potential of your brand is unprecedented. Continue reading Brand Consistency For Your Voice Over Business

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Angry? Upset? Frustrated? Don’t Make This Mistake.

Venting Frustration OnlineYou didn’t get the job.

The client changed their mind at the last minute.

You tanked an audition and you know it.

You’re dealing with a dry spell.

The bank account doesn’t lie. You’re not making enough money.

Your computer locked up before you hit save.

One of your pieces of equipment just died. Continue reading Angry? Upset? Frustrated? Don’t Make This Mistake.