I’m a big believer in the concept of landing pages, and I have personally watched their use make a difference in my own voice over business. It’s a strategy you might want to employ as well.
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This week I’m focussing on the subject of social media. More specifically, how to start making social media work for your voice over business. So many voice actors complain that they don’t generate any leads or bookings via social media. Some call it a waste of time.
Let’s fix that!
On Monday I wrote about the biggest social media mistake I see many VO’s making. Hopefully you’ve read that blog and corrected that issue. If not… read it now. I’ll wait…
Today I want to focus on Facebook.
Using Facebook to stay connected with family and friends… good.
Using Facebook to share content from your voice over business… good.
Using Facebook to connect with other voice actors… good.
Using Facebook to participate in voice over groups… good.
Using Facebook to book new voice over work… GREAT!
The tip I’m about to share is so simple that when you read it, if you’re not doing it already, you’re going to ask yourself, “What the heck?! Why am I not already doing this.”
Like your clients pages.
I’m guessing many of your clients have Facebook Pages. Especially if you’re working with production companies. So take some time to track down all those pages and like every last one of them!
Once you’ve liked the pages, start engaging. Start liking posts. Start leaving comments. Start participating in discussions.
Simply put… be a fan!
DO NOT spam their Facebook wall with your demos.
DO NOT share your web site link in every comment.
DO NOT only like posts. Comment too.
DO NOT stalk them. Use a little common sense on engagement.
Engaging with your clients the right way shows that you’re interested in their business. It also keeps you top of mind. You’re hard to forget when you’re engaged.
This isn’t about self promotion. About, “Hey, pick me, pick me!”
It’s about engagement and engagement, in my experience, works!
On a near daily basis voice actors ask one question over and over again. “How can I use social media to book more voice over work?” Either that or they comment, “I’ve tried to book voice work with social media, and it’s just a waste of time.”
Social media is not a waste of time.
Trust me!
I’m going to be discussing social media in a couple posts this week, but before I get into how to make social media work for your voice over business, let’s explore why it isn’t.
I could very easily expand this post into a month long series… but I won’t.
Fact of the matter is, I notice one common mistake more than any other amongst voice actors trying to turn social media into leads and booked gigs.
Voice actors build networks of voice actors.
That’s it. That’s the single biggest mistake I see today in social media usage.
Who are you following on Twitter?
Who are your friends on Facebook? What pages do you like? What groups do you belong to?
Who are you connected with on LinkedIn?
Who is in your circles on Google+?
I’m guessing it’s mostly voice actors. That’s one thing I’ve noticed in my years in the voice over industry. We love to network with each other. Now, keep in mind, that’s not necessarily a bad thing. But if your network is only filled with voice actors it shouldn’t come as a surprise that you’re not booking voice over work via social media.
You’re not networking with all the right people.
Before I dive any deeper into the subject of social media for voice over this week, here’s your homework assignment. Explore your network and start thinking about how you can expand it beyond the confines of other VO’s.
Follow some new people. Circle some new people. Link with some new people. Like some new people!
Start building a network of potential clients. People who could benefit from the services you offer.
On Wednesday, I’ll give you one really great tip for networking on social media.
When I went for the interview at the last radio station I worked for several years ago, they already knew plenty about me before I had ever set foot in the station.
How?
Social media.
Even though my profiles were mostly locked down from a privacy standpoint, they had still gathered plenty of information about me from Facebook, LinkedIn and Twitter. From that, they had a pretty good idea what kind of worker and person I was.
Is that fair? Arguments could be made either way. But it is fact. This is the world in which we now live.
I’m going to let you in on a little secret. Potential voice over clients, particularly larger corporate ones, are checking you out on social media. Guaranteed!
Let me ask you, what will they find?
Inappropriate pictures? Angry or bitter tweets? Disrespectful comments about other clients? Discriminatory or derogatory rants?
As a voice actor, as soon as your voice is connected to a project, you’re automatically associated with the product, service or brand. You may be an independent contractor, but don’t for a second think that will stop a potential client, or existing client, from breaking all ties if you do something that could impact them negatively.
Think twice before you share!
Most important rule: The Internet lasts forever. Be careful what you post!
(Facts from Check Your Social Profile for These Lesser-Known Job-Killing Mistakes)
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