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The Easiest Way To Start Taking Advantage Of LinkedIn Today

For the purposes of this blog, let’s assume you’re already connected with all your voice over clients on LinkedIn. Now, in the event you aren’t, you should go do that right now.

I’ll wait…

Ok. Well done. Let’s proceed.

I’m sure there are advantages to being a LinkedIn Premium member, though, I can’t say for sure. I’m not one. There are so many ways to find leads and develop prospects, that paying for LinkedIn has never really been part of my model.

However, when you’re connected with your clients on LinkedIn, there’s one extremely easy way to get top of mind on a regular basis.

The Easiest Way To Start Taking Advantage Of LinkedIn Today

Champagne-poppingEach day you receive an email from LinkedIn, or you should anyway. That email is basically a daily digest of activity in your network. It has things people are sharing, posts people are writing, etc.

It also has 3 key engagement opportunities.

Birthdays. Promotions. Anniversaries.

There’s your in.

Birthdays. Promotions. Anniversaries.

When one of your voice over clients is celebrating a birthday, a promotion, or a work anniversary, that’s your opportunity to get top of mind.

Wish them happy birthday.

Congratulate them on their new promotion and wish them well.

Acknowledge their years of service and wish them many successful years ahead.

This has nothing to do with you. It has nothing to do with voice over. It’s not a chance to make a pitch, ask for work, remind them of the job you did together last month, or offer to send a new demo over.

It’s simply you building your relationship.

Great client relationships are the foundation all successful voice over business are built on.

Thanks for sharing this post from Marc Scott's Voice Over Blog.

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The Biggest Social Media Mistake You’re Making For You Voice Over Business

On a near daily basis voice actors ask one question over and over again. “How can I use social media to book more voice over work?” Either that or they comment, “I’ve tried to book voice work with social media, and it’s just a waste of time.”

Social media is not a waste of time.

Trust me!

The Biggest Social Media Mistake

social-mediaI’m going to be discussing social media in a couple posts this week, but before I get into how to make social media work for your voice over business, let’s explore why it isn’t.

I could very easily expand this post into a month long series… but I won’t.

Fact of the matter is, I notice one common mistake more than any other amongst voice actors trying to turn social media into leads and booked gigs.

Voice actors build networks of voice actors.

That’s it. That’s the single biggest mistake I see today in social media usage.

Examine Your Network

Who are you following on Twitter?

Who are your friends on Facebook? What pages do you like? What groups do you belong to?

Who are you connected with on LinkedIn?

Who is in your circles on Google+?

I’m guessing it’s mostly voice actors. That’s one thing I’ve noticed in my years in the voice over industry. We love to network with each other. Now, keep in mind, that’s not necessarily a bad thing. But if your network is only filled with voice actors it shouldn’t come as a surprise that you’re not booking voice over work via social media.

You’re not networking with all the right people.

Expand Your Network

network-300x225Before I dive any deeper into the subject of social media for voice over this week, here’s your homework assignment. Explore your network and start thinking about how you can expand it beyond the confines of other VO’s.

Follow some new people. Circle some new people. Link with some new people. Like some new people!

Start building a network of potential clients. People who could benefit from the services you offer.

On Wednesday, I’ll give you one really great tip for networking on social media.

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The Secret To Booking Voice Over Work Via Social Media

There’s a been a lot of talk lately about the value of social media when it comes to booking voice over work. A lot of people who are much wiser than me have shared their thoughts on the subject.

Is There Value In Social Media

social-media-likeQuestions such as, “Can you book work via social media?”,  “Can you measure the ROI of social media?”, and “Which social networking platforms offer the most value?” have all been explored.

While I don’t consider myself to be an expert on the subject of social media / social networking, I can say that I’ve booked voice over work directly via Twitter, Facebook, Google+ and LinkedIn.

So for those of you that are tweeting and updating and “plus oneing” away, wondering if it’s all for nothing, or if one day it will lead to work, I’m going to let you in on one of the secrets to my success.

The Secret To Booking Voice Over Work Via Social Media

Five of the most important words you can ask yourself when it comes to social networking are, who is in your network? Are all your Twitter Followers, Facebook Likes, Google+ Circles and LinkedIn Connections other voice over actors? 

“Building a network of voice actors is the social media equivalent of preaching to the choir.” Tweet This

Don’t get me wrong, there’s nothing wrong with having a network of peers. I follow and am followed by tons of voice actors and love engaging with them daily. However, other voice actors aren’t likely to be booking you for voice over work.

The secret to voice over social media success: Build a network of potential clients. Tweet This

Be Intentional About Building Your Network

Networking-Event-ConnectingWhen you’re building your network on whatever your social media platform of choice is, specifically seek out contacts that are working in your genre. If you’re all about voicing audiobooks, follow authors, audiobook producers, publishers. If you voice characters for video games, follow game developers and production houses that work on those projects.

Build a network of potential clients and engage with them consistently. Like or +1 their updates. Share their tweets. Comment on their blog posts.

With the right network, and by sharing the right content at the right times, you’re going to start reaching the right people with your message. And those people are much more likely to take advantage of your services.

For Comment: Have you booked work via social media?

 

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Add Demos To Your Linked In Profile

A couple weeks ago I wrote a post titled 5 Ways To Improve Your LinkedIn Profile. One of the tips I recommended was adding demos to your Experience section. Since that post, I’ve had a few people email to ask me how to do that. So I thought I’d write a quick post to show you.

Add Demos To Your Linked In Profile

The first think you need to do is access your LinkedIn profile and get it into edit mode.

linkedin-profile-screen-1

Once you’re in edit mode scroll down to the Experience section of your profile.

From there you’ll click the icon to add a link or upload a file. I’ve created YouTube videos for all my voice over demos, so I just add the links to those demos. You can do the same or you can upload actual files.

linkedin-profile-screen-2

After you’ve added your link or uploaded your file your profile will look something like this. There doesn’t appear to be a limit to the number of demos you can add. I currently have seven videos listed.

linkedin-profile-screen-3Let’s Link

Are we connected on LinkedIn yet? If not, send me a request. I’ll happily add you to my network. Check out my profile at ca.linkedin.com/in/marcscottvoiceover/

For Comment: Has LinkedIn generated work for you?

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