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Why You Need CRM For Your Voice Over Business

What the heck is CRM and why do I need it for my voice over business?

I get asked this question a lot, actually. Perhaps you’ve even asked it. Of me, or to yourself. Perhaps even to another friend or colleague.

From time to time I see the subject of CRM come up in various voice over groups on Facebook or LinkedIn. People keep hearing the term, but not everyone is sure what it is. Many of those familiar with it still aren’t sure how to use it, what provider to use, or why they would want to use it in the first place!

Don’t feel bad.

Last year, about this time, I was in the same boat!

Why You Need CRM

Buried under a mountain of data and crying out for help organizing it, I knew I needed a better system for managing my leads, prospects and clients than a hack-job of a solution involving Gmail folders, a couple spreadsheets, notes written in Evernote and reminders set in another app.

That’s when I started researching CRM – Customer Relationship Management solutions.

Since so many people were asking me about CRM, I decided to put together a free training course titled, “What Is CRM and Why Do I Need It?”

If you want to understand how this powerful software and supercharge your marketing and literally save you hours each week, I encourage you to set aside some time and watch this free training.

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Why You Can’t Give Up After One Attempt

September 19, 2013

January 17, 2014

Unless one of those two days happen to be your birthday or anniversary, odds are they won’t mean a whole lot to you.

So what’s their significance?

This week I booked a couple great voice over gigs with two brand new clients. The first two jobs of which I’m confident will be many more to come in the days, weeks and months ahead.

I always get excited about signing with new clients.

What makes these two standout in particular?

An introductory email was sent to one of them September 19, 2013 and to the other January 17, 2014.

Why You Can’t Give Up After One Attempt

dont-give-upSome people teach that there are so many potential clients out there that it’s not worth it to pursue leads. Send an email and forget it. If you ever hear back, oh well. Move on.

I get it. There are certainly a lot of potential clients out there!

The numbers don’t lie, though. Research and statistics consistently show that in most cases it takes more than one contact to convert! I offer these two examples as further evidence.

If I had given up on either of these two leads after that original contact attempt, I wouldn’t have booked either of these two jobs this week… or the ones that will come in the future as I work to build a relationship with my new clients.

Set Up A System And Work It

If you’re going to direct market your voice over business, which you should be doing, you need to have a system in place to help you organize your leads, track your touches, and stay accountable to regular contact. I can’t stress enough how important this is to your success.

You’ve got to build relationships.

This is where a CRM solution can save your life. This is where a CRM solution saved mine!

It was the EXACT tool I needed to get organized and get accountable. It’s the reason I’m consistently making touches, building relationships and converting leads to prospects to clients.

It’s discouraging when people don’t respond to our emails. I get it. This is just a friendly reminder (and encouragement) to hang in there and keep trying. Your persistence will pay off!

Not using CRM for your voice over business? Watch this FREE TRAINING how it can help you.

free crm training for voice over

Thanks for sharing this post from Marc Scott's Voice Over Blog.

Posted on

Why You Need CRM For Your Voice Over Business

What the heck is CRM and why do I need it for my voice over business?

I get asked this question a lot, actually. Perhaps you’ve even asked it. Of me, or to yourself. Perhaps even to another friend or colleague.

From time to time I see the subject of CRM come up in various voice over groups on Facebook or LinkedIn. People keep hearing the term, but not everyone is sure what it is. Many of those familiar with it still aren’t sure how to use it, what provider to use, or why they would want to use it in the first place!

Don’t feel bad.

Last year, about this time, I was in the same boat!

Why You Need CRM

Buried under a mountain of data and crying out for help organizing it, I knew I needed a better system for managing my leads, prospects and clients than a hack-job of a solution involving Gmail folders, a couple spreadsheets, notes written in Evernote and reminders set in another app.

That’s when I started researching CRM – Customer Relationship Management solutions.

Since so many people were asking me about CRM, I decided to put together a free training course titled, “What Is CRM and Why Do I Need It?”

If you want to understand how this powerful software and supercharge your marketing and literally save you hours each week, I encourage you to set aside some time and watch this free training.

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Thanks for sharing this post from Marc Scott's Voice Over Blog.

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5 Reasons I Love Nimble

A few months ago I made the decision to invest in a CRM solution for my voice over business. A decision I should’ve made at least one year sooner. Maybe longer. CRM, for those unaware, stands for Customer Relationship Management. My solution was Nimble.

Since making that investment of $15 a month, I haven’t looked back. Nimble has been a saviour of both my time and my sanity. Here’s why…

5 Reasons I Love Nimble

  1. Organization: Trying to manage thousands of contacts, representing leads, prospects and clients via my Gmail inbox and a Numbers spreadsheet was an absolute nightmare. It’s a wonder I didn’t lose my mind a year ago! Nimble, on the other hand, has made organizing this database so easy I don’t even have to think about it.
  2. Accountability: Do you know how hard it is to remember who you contacted? When you contacted them last? When you need to contact them again? When you have no system to do so? Let me tell you. It’s very hard. Nimble makes it very easy. So easy, it’s almost fun to check your task list for the day. All nicely laid out just waiting for you to check items off one by one!
  3. Social Media: Imagine a happy world where your database doesn’t simply include names, emails and phone numbers of all of your leads, prospects and clients, but also includes all their social media streams as well? Would you frolic happily in the fields of such a wondrous land? Welcome to Nimble!
  4. Tagging: Do you have clients in more than one genre? Tag them! Do you have clients in more than one country? Tag them! More than one time zone? Tag them! Any way you want to tag your clients, it’s super easy in Nimble. Just one more way to keep your database tightly organized!
  5. Gmail Integration: Receive an email from a new client? Want to add them to Nimble with one click? There’s an app for that! Or is it a plug-in? I use Gmail in Safari, and with a simple plug-in and a single click, I can add any new contact into Nimble and I can see all the information for contacts that are already in my database.

An Investment That Pays For Itself

crmTruth be told, I could probably turn this into 10 things. 15 things. Quite possibly 25 things. That’s how much I’m growing to love Nimble after just a few months.

Some of you will say you can’t afford $15/month? Well, let me ask you. How valuable is your time? I’d estimate that Nimble saves me at least a couple hours a week due to it’s easy integration and organization. For arguments sake, let’s do that math. Two hours a week. Four weeks in a month. Eight hours a month saved. That’s a conservative estimate, by the way.

Is your eight hours of your time worth $15? 

Beyond that, from my own experience, I paid for a year of Nimble in the first week I started using it. That’s with full credit to the accountability the software offers, and the ease of use for reaching out to prospects.

Is that worth it for you?

Still need more convincing. How about looking at it as an investment in your success, rather than an expense out of your pocket?

One more for good measure… it’s a tax write-off!

Check it out at Nimble.com (and no… this is not a paid endorsement… I just love solutions that work!)

Thanks for sharing this post from Marc Scott's Voice Over Blog.

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Using CRM For Your Voice Over Business

When you’re doing your own marketing and managing your own clients you need some kind of solution to keep yourself organized. That’s where CRM software comes into the mix. Helping you stay on top of leads and clients and maximizing every engagement opportunity.

In this weeks voice over tip video, I talk about the importance of adding CRM into your voice over business.

Subscribe to my YouTube Channel at youtube.marcscottvoiceover.com

Subscribe to my Voice Over Newsletter at newsletter.marcscottvoiceover.com

Thanks for sharing this post from Marc Scott's Voice Over Blog.