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Posted on April 4, 2016 by Marc Scott

Why You Need CRM For Your Voice Over Business

What the heck is CRM and why do I need it for my voice over business?

I get asked this question a lot, actually. Perhaps you’ve even asked it. Of me, or to yourself. Perhaps even to another friend or colleague.

From time to time I see the subject of CRM come up in various voice over groups on Facebook or LinkedIn. People keep hearing the term, but not everyone is sure what it is. Many of those familiar with it still aren’t sure how to use it, what provider to use, or why they would want to use it in the first place!

Don’t feel bad.

Last year, about this time, I was in the same boat!

Why You Need CRM

Buried under a mountain of data and crying out for help organizing it, I knew I needed a better system for managing my leads, prospects and clients than a hack-job of a solution involving Gmail folders, a couple spreadsheets, notes written in Evernote and reminders set in another app.

That’s when I started researching CRM – Customer Relationship Management solutions.

Since so many people were asking me about CRM, I decided to put together a free training course titled, “What Is CRM and Why Do I Need It?”

If you want to understand how this powerful software and supercharge your marketing and literally save you hours each week, I encourage you to set aside some time and watch this free training.

Posted on March 28, 2016 by Marc Scott

3 Steps to Something Big

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At the time, I didn’t even realize I was following a specific formula to success. All I knew was I had learned some things from a few great books. Different authors that all seemed to be saying similar things, perhaps just in slightly different ways. I figured if enough of them were saying it – and all were successful because of it – maybe I needed to start trying to follow the steps they were teaching.

When I began thinking about my business critically, and really started evaluating the decisions I was making, and where I was spending my time, it changed things. Growth went from non-existent to exponential and I’ve continued to grow my business each year.

In my new free, 3-part video series, I’ll share the three steps I began following that made a big difference for me. I’m confident they can make a big difference for you too!

Click Now for Instant Access

Posted on March 4, 2016 by Marc Scott

How To Improve Your Marketing Results

If you want different results, you need to employ different tactics.

Now, this may seem like a “Thank you, Captain Obvious,” moment. Still, it needs to be stated.

When I began marketing my voice over services full-time in 2012, my strategy was simple. Do anything and everything I could possibly think of out of a complete and utter sense of desperation to pay my bills, all the while hoping something would actually result in paid work.

Can you guess how that strategy played out?

Very little of what I did resulted in paid work because, surprise, surprise… I was doing it all wrong!

The big mistake I made was not actually figuring out what to do and how to do it. Properly!

Do You Know What You’re Doing?

Think of it like a piece of furniture from IKEA. If you try and put the item together without ever looking at the instructions, odds are you’re going to end up with spare parts, a massive headache and a piece of furniture that’s likely unusable.

Marketing your voice over business is no different.

If you jump on Twitter but never learn how to use it properly, it won’t work for you.

If you sign up for a Facebook Page, but never take the time to understand how to generate organic reach, the page is useless.

If you set yourself up with a fancy blog, but quit writing new posts after a couple weeks, it’ll accomplish nothing.

In 2012, I approached marketing like the guy who tries to build the furniture without the instructions and I had the income to show for it. All I had really done was wasted a ton of time with very little to show for it.

Is What You’re Doing Not Working?

Are you doing everything you think you need to be doing – or should be doing – to market your voice over business, but not seeing the returns you’d like to see? If you’re doing things correctly, you should be adding new prospects to your database every week.

Marketing mistakes are inevitable when you’re starting out. The trick is to learn from them. Put together the right strategies and tactics and then do the work to make it happen.

Free Marketing Training Course

I’ve put together a new, completely free training course. It’s titled “10 Marketing Mistakes You’re Making in Your Voice Over Business… and How to Fix Them!”

This course – nearly 60 minutes in length – was designed to help you jump the learning curve. If you can identify what you’re doing wrong, and figure out how to start doing it right, you’re going to see results.

Different results require different tactics.

That’s what you’ll learn!

To get started with the free training, just click here.