Posted on

5 Ways to Stay Top of Mind Without Being Annoying


You’ll hear me use this term a lot when I speak about marketing. It’s a term you need to be familiar with. For the record, it has nothing to do with getting physical. Definitely NOT that kind of touch!

Touches is the term I use for connecting with your voice over leads, prospects and clients to keep yourself top of mind.

When it’s time for them to book their next voice over recording, you want to be the first name they think of.

Inevitably you’re now proclaiming, “but Marc, how do I do this without being annoying?”

I’m glad you asked.

Stop Thinking You’re Annoying

The first thing we need to address is this HUGE elephant in the room. The notion that by reaching out to people you’re annoying them. Going into any marketing effort with that mindset is NEVER going to pay off for you. In fact, I’d be willing to bet that mindset has probably kept you from doing a lot of marketing.

Am I right?

I figured as much!

Here’s the fact you need to accept before we go any further. You offer a valuable service to people. Your professional narration is going to enhance their video. Tell their story. Effectively deliver their message. Give life to their commercial. Engage their audience.

You’re not reaching out to annoy people. You’re reaching out to add value to their work!

Repeat that last statement for me.

“I’m not reaching out to annoy people. I’m reaching out to add value to their work!”

This is fact, and I’m glad we cleared that little misconception up. Now we can move on.

5 Ways to Stay Top of Mind Without Being Annoying

The key to making effective touches is to remember it’s not about constantly selling or pitching. You’ve already made contact. They already know who you are and that you’re a professional voice actor. Now your objective is to simply remind them, from time-to-time, that you’re here and available if they need you.

Vacation Notice: ‘Tis the season for summer vacation and this brings about an amazing opportunity to bring yourself top of mind. Let your existing clients know the dates you’ll be out of the office and that you’re making yourself available to accommodate any of their voice over needs before you go. Planning on traveling with gear? Let them know that too.

This isn’t annoying because it’s offering value. It’s giving them a heads up so they can get their projects done before you go, rather than leaving them stuck waiting for your return. Or, worse yet, having to book another VO. Once you lose a client for that reason, it might be hard to get them back.

Your Project: A few weeks after you deliver a voice over recording to your client, look for the project online. Granted, not every project is going to make it to the interwebs, but many do. If you can find it, you now have a reason to reach out and get top of mind. Let them know you saw the project. Tell them they did a great job on the production. Ask them if they mind if you share it on social media. Get permission to use it for demo purposes.

This isn’t annoying because you’re complimenting their work and offering to spread the word via your network. When you share the project via social media, don’t share it by saying, “look at this VO I did.” Rather, share it as a fan telling your friends about a great service or brand.

Thank You: When the cheque arrives, the PayPal notice comes in, or the invoice is otherwise cleared, say thanks. This is especially convenient if you’re on 30 day terms with clients. It’s been a month since you completed the project, and now you just got back on their mind again.

This isn’t annoying because, well, quite frankly, it’s just polite!

What’s New: Has it been a while since you last connected with a prospect or client because you just haven’t been able to find a good reason to reach out? One of my favorite emails for this exact situation is simply to send a note asking if they’re working on anything new. Remember, you’re not selling. You’re just connecting.

This isn’t annoying because you’re simply showing interest in them and their work, and let’s be honest… we all love to talk about cool projects we’re working on.

Get Social: Did they share something on Twitter? Reply. Did they post something on Facebook? Comment. Did they write an article on LinkedIn? Share it! All of these social triggers are simple, effective ways to bring yourself top of mind.

This isn’t annoying because it’s how social media works!

Want to get in touch with your #voiceover prospects and clients without being annoying? Check out these five tips!
Tweet Quote

Just Do It!

All five of these simple tips offer you convenient ways to get back in front of your prospects and clients without selling, pitching, or otherwise annoying. These are just relationship building techniques that all add value and serve a purpose.

The most important thing you can do to grow your database and convert leads to prospects and prospects to clients is to make those touches every week.

How many? That depends on the size of your database, but I always say if you’re reaching 50 new leads each week, then you should have a large enough database to make 50 touches each week too.

Get a system in place, like a CRM, and start holding yourself accountable to making those touches and staying top of mind. The success of your business depends on it!

Posted on

5 Reasons I Love Nimble

A few months ago I made the decision to invest in a CRM solution for my voice over business. A decision I should’ve made at least one year sooner. Maybe longer. CRM, for those unaware, stands for Customer Relationship Management. My solution was Nimble.

Since making that investment of $15 a month, I haven’t looked back. Nimble has been a saviour of both my time and my sanity. Here’s why…

5 Reasons I Love Nimble

  1. Organization: Trying to manage thousands of contacts, representing leads, prospects and clients via my Gmail inbox and a Numbers spreadsheet was an absolute nightmare. It’s a wonder I didn’t lose my mind a year ago! Nimble, on the other hand, has made organizing this database so easy I don’t even have to think about it.
  2. Accountability: Do you know how hard it is to remember who you contacted? When you contacted them last? When you need to contact them again? When you have no system to do so? Let me tell you. It’s very hard. Nimble makes it very easy. So easy, it’s almost fun to check your task list for the day. All nicely laid out just waiting for you to check items off one by one!
  3. Social Media: Imagine a happy world where your database doesn’t simply include names, emails and phone numbers of all of your leads, prospects and clients, but also includes all their social media streams as well? Would you frolic happily in the fields of such a wondrous land? Welcome to Nimble!
  4. Tagging: Do you have clients in more than one genre? Tag them! Do you have clients in more than one country? Tag them! More than one time zone? Tag them! Any way you want to tag your clients, it’s super easy in Nimble. Just one more way to keep your database tightly organized!
  5. Gmail Integration: Receive an email from a new client? Want to add them to Nimble with one click? There’s an app for that! Or is it a plug-in? I use Gmail in Safari, and with a simple plug-in and a single click, I can add any new contact into Nimble and I can see all the information for contacts that are already in my database.

An Investment That Pays For Itself

crmTruth be told, I could probably turn this into 10 things. 15 things. Quite possibly 25 things. That’s how much I’m growing to love Nimble after just a few months.

Some of you will say you can’t afford $15/month? Well, let me ask you. How valuable is your time? I’d estimate that Nimble saves me at least a couple hours a week due to it’s easy integration and organization. For arguments sake, let’s do that math. Two hours a week. Four weeks in a month. Eight hours a month saved. That’s a conservative estimate, by the way.

Is your eight hours of your time worth $15? 

Beyond that, from my own experience, I paid for a year of Nimble in the first week I started using it. That’s with full credit to the accountability the software offers, and the ease of use for reaching out to prospects.

Is that worth it for you?

Still need more convincing. How about looking at it as an investment in your success, rather than an expense out of your pocket?

One more for good measure… it’s a tax write-off!

Check it out at (and no… this is not a paid endorsement… I just love solutions that work!)

Thanks for sharing this post from Marc Scott's Voice Over Blog.