Posted on

It’s Commerical Demo Weekend With Uncle Roy at Antland

Last year, while wandering a hallway at the Hilton Lake Las Vegas in Henderson Nevada, I was greeted by two men. Voice Actor, Anthony Gettig and Producer and Coach, Uncle Roy Yokelson. Though I’d never met either of these guys before, without hesitation they invited me to join them for breakfast. That’s exactly what I did.

Were it not for that chance meeting at WoVOCon II a year ago, this weekend I wouldn’t be traveling to New Jersey. Then again, perhaps it wasn’t chance at all. Between you and me, I don’t believe in coincidence. Instead, I believe God knows what we need, when we need it and He’s more than capable of orchestrating meetings between strangers.

Why I Need A New Demo

When you're producing a demo with Uncle Roy the Bagel King... this is how you prepare!
When you’re producing a demo with Uncle Roy the Bagel King… this is how you prepare!

When I first began discussing demos with Uncle Roy I was pretty blunt.

“Look, the truth is, I haven’t done a directed session in years. The idea of it intimidates me. I’ve never taken a drama class. I don’t consider myself an actor. My background is rip and read radio. I’m well aware the commercial market has changed. I’m even more aware I’m currently not qualified for it, which is why I’ve avoided it completely. Producing this demo is going to be a HUGE step for me well outside my comfort zone. I’m going to need a lot of work. I know it. I also know I trust you to take me where I need to go.”

I continued, “I’m making a great living for myself right now. My business continues to grow year after year. But I don’t want to stall out. If I’m going to go to a new level, I’m going to have to do this demo and put everything I’ve got into pursuing this market. No matter how uncomfortable it makes me in the beginning. I know it’s what I have to do. It’s time to do it.”

In a nutshell, this is what I told him. He’d attest to it.

It probably wasn’t the greatest set up, and poor Uncle Roy was likely wondering what the heck he was getting himself into. Not one to back away from a challenge, and more than capable of coaching and shaping me, though, Uncle Roy agreed.

That was the first step.

One Step At A Time

The journey to this commercial demo – for me – has been years in the making. Many months even passed from the time I first inquired with him last summer until the time we began coaching sessions. A lot of pieces of the puzzle had to fall into place.

Coaching was a given. Lots of it was expected.

Then there was the financial commitment. The price of a demo. The money to pay for all that coaching. Investments in equipment. Studio upgrades. Booking flights, hotels and a car.

Forgive me for saying it so directly, but, I wasn’t willing to do this half-@$$ed.

Am I going to be the next great commercial voice actor in North America? Well, probably not. Am I going to open the doors to opportunities that I’d otherwise never have a chance at. Without a doubt!

Never Stop Growing!

If you’re not growing, you’ll eventually peak. For most of 2015, I had a sense that I had peaked, or was getting really close.

I’m not the kind of guy that likes to get comfortable and settle in when I’m passionate about something. I’m the kind of guy that likes to take it as far as I can, and then figure out what it’s going to take to go to the next level.

Guys, don’t lose the spark. Don’t give up. Don’t settle.

People look at me and my business and assume I’ve got it all figured out and I’m exactly where I want to be. Truth is, I’ve figured a few things out and I’ve accomplished some of goals I’ve set for myself. But don’t kid yourself into thinking I’ve got it all together.

Through this blog, and the platform I’ve created for myself in this industry, I always want to use it to help people. To provide value through content, training, courses, coaching, etc. I also want to be 100 percent authentic.

I’ve been full-time in voice over since 2012 and I’m making a great living. It’s also taken me this many years to finally be ready to pursue a commercial demo and the commercial market. I’m not ashamed of that. I don’t hide it. In fact, quite the opposite. I share it so that if you’re struggling a bit, or you feel like things are moving too slow, you can see that you’re not alone.

This voice over game is a marathon. Not a sprint.

The next time you’re looking at how far someone else is ahead of you, stop.

The only race you need to run is your own and you’re free to run it as fast, or slow, as you see fit.

With that in mind… next stop… Antland Productions in New Jersey!

Thanks for sharing this post from Marc Scott's Voice Over Blog.

Posted on

Growing Pains

One of the big goals I’ve set for myself for 2016 is a new commercial demo. For many years, while I worked in broadcasting, commercial work was all I did. I voiced thousands of spots during my career. However, since leaving radio to pursue voice over full-time, I can likely count the number of commercial voice overs I’ve done on one hand.

Well, maybe two with a few toes.

Making the decision to pursue commercial work again wasn’t an easy one. I’ve built a very solid client base and successful business for myself without this type of voice over in my portfolio. However, I also knew if I wanted to advance to a new level, it would mean doing something different.

It would mean stepping out of my comfort zone.

Walking A New Road

Me after our session.
Me after our session.

Let me tell you a little secret about me. As much as I’m a go-getter, and as much as I preach (and practice) just figuring things out… the fact of the matter is, when something doesn’t naturally come easy to me, I get frustrated.

Today, I’m frustrated.

I knew making a commercial demo wouldn’t simply be a matter of booking a demo session with a brilliant producer. First, I’d have to do some coaching. I’d have to relearn the genre I’ve not worked in for several years. It’s a lot different from my rip n’ read radio days!

Perhaps I underestimated how different.

I’ve had two sessions now with Uncle Roy of Antland Productions. God bless the man for his patience, wisdom and guidance. Lord knows he’s needed a lot, working with me!

Coaching with Uncle Roy has been one of the most humbling experiences of my voice over career to date. I crush it in the explainer video market. I crush it in the eLearning and narration genres. Commercials however… well… who knew I’d sound like such a rookie?!

I’m sure if you asked Uncle Roy, he’d probably say it isn’t quite as bad as it seems. I hope he would, anyway! For me though, it’s been rough. We all have a natural way we speak. A natural way we approach a script. In these sessions with Uncle Roy, perhaps more than ever before, i’m truly learning what it means to be a voice ACTOR.

Guess what? It’s hard!

Growing Pains

growing childI share all of this with you for a couple reasons.

First, if anybody has ever told you this work is easy, they’re an idiot. Is that too harsh? Well, sorry. But it’s true. They’re an idiot and you shouldn’t listen to them and you definitely shouldn’t fork over any money to them to acquire their services in building your voice over career and business. Also, you may want to smack them and tell them they’re an idiot. Maybe they’ll realize it, and you could save someone else down the road.

Secondly, I want to be authentic with you. This blog, and my social media platform is a place where I speak frequently of success. Of growing your business. Of moving to a new level. Some may read all my words and watch all my videos and think it comes easy to me. Or that I make it sound like it comes easy. Trust me, it does not. Easy would be telling Uncle Roy, “thanks, but no thanks,” and sticking to what I already know and do well – while saving a few grand. Easy, however, won’t get me to places I want to go.

Finally, I want to encourage you to never be afraid to take the first step. If I waited until I was “ready” to pursue a commercial demo, I’d never pursue commercial work for the rest of my career. If I have to coach every week from now until the recording session at the end of February, then that’s what I’ll do (though I hope I figure this out sooner than that!). Waiting until you’re “ready” or waiting until the “time is right” are fancy ways of trying to legitimize procrastination. I’ll be ready when I make myself ready… and I’ll make myself ready by getting started. Which I did. Last week. With a February demo session already booked, I’ve given myself a very real deadline… essential to accomplishing a goal.

What’s your big goal for 2016? What are you doing to grow yourself? Stretch yourself? Step outside of your comfort zone? What steps are you taking to elevate your voice over career to a new level?

I haven’t experienced growing pains like this since early high school… but I know it’s going to be worth it!

Thanks for sharing this post from Marc Scott's Voice Over Blog.

Posted on

10 Tips To Target Your Demo (and Voice Over Business) For Success

If you’ve been involved in voice over for more than five minutes, you’ve heard of Anne Ganguzza. She’s everywhere… and usually posing for selfies. (getting a selfie with Anne may or may not have been on my goal list for 2015.)

Beyond that, she is a brilliant voice talent, coach and teacher. I look up to her as an encouraging mentor, and consider her a friend. We can all learn a lot from people like Anne, which is why I’m so thrilled to bring you a guest post from her.

Read. Learn. Grow.
Marc

10 Tips to Target your Demo (and VO Biz!) for Success

As a voiceover artist, you’re probably already familiar with the concept that your demo is your calling card, and understand just how critical it can be for securing work in the industry. In today’s rapidly expanding digital landscape, it’s more important than ever to be able to target and speak to your potential clients, not only with your demo, but in your online marketing efforts as well. These potential customers may have varying degrees of experience in hiring voiceover talent, and the more you can help to educate them in the process, the closer you will be to booking the job!

Here are ten tips to help you to reach your target market for a successful 2016!

10. Embrace Technology: Marketing and Technology have collided. Consider utilizing technologies such as VoiceZam, Sound Cloud, and YouTube for distributing your demo to prospective clients, as well as assigning tags for increased SEO. Familiarize yourself with cutting edge ISDN replacement technologies such as ipDTL to increase your business offerings. The investment you make in familiarizing yourself with the ins and outs of new technology platforms will pay off, now and in the future.

9. Build a comprehensive online presence: Consumers online are searching for products and services, surfingacross websites, and socializing on the top social networks. You need to be everywhere your prospects are, so they can find you, learn more about you, LISTEN to your demo, and ultimately buy from you. You to be in the right place at the right time in order to give consumers the information and confidence they need to make the decision to buy from you instead of a competitor.

8. Buy Your Personal Domain: Every person is his or her own personal brand, especially if you own your own business and consider yourself an entrepreneur. Having FirstNameLastName.com is key to being searchable and having people find you easily by name, as opposed to having a generic voice brand that may show up on the fourth page of a Google search. You can use your personal domain as a core site for any other brands you represent. It’s your identity so you should protect it, even if you haven’t created a website. Keep in mind that anyone can buy your name and turn it into a website. And there are plenty of domain squatters out there too, buying up domains in hopes of selling it to you later at an inflated rate. Once your website is created, make sure to display your demos prominently on your home page so that your clients can easily access them with minimal clicking or scrolling.

7. Know your Vocal Demographic: Where does your voice fit? What ages and vocal ranges can you perform? Child? Teen? Young Adult? Middle Aged? Adult Senior? In today’s educated consumer society, most companies look to hire a voice that is within the same target market, as it tends to increase sales. Think of how you purchase today – more than likely you have asked a peer in your target market for product recommendations. What clients will be searching for your sound?

6. Know your Vocal Branding Words: What words describe your sound? Alluring, Lively, Articulate? Intellectual, Urban, Exotic? Ask your coach or friends to describe your voice to help you brand your sound. These words can be built into your online profiles and in your website to help describe your brand and will be indexed and searchable in most every social media platform as well as your favorite search engines

5. Have a demo for each market: You should have a demo and a written description for each market category your business serves, i.e. Commercial, promo, Radio/Imaging, Animation, Audiobooks, eLearning, Corporate Narration, Medical Narration, etc. Remember that text in your website and online profiles is indexed for search engines so it will be helpful when people are searching for specific voices to fit their needs. Be relevant for today’s market!

4. Define Your Target Customer: Just like building a character and analyzing scripts in voiceover, the better you know your target customer, the better you can serve them with your business. Are they (B2B) casting directors, talent agents, advertising agencies, broadcasting companies, production companies, media companies, e-learning companies, etc? Are they (B2C) potential direct customers – company specific ie Hoag Hospital, Verizon, Disney, Xerox? What is their gender, age, and income level?

3. Have a spot on your demo for each Target Customer: Today’s demo needs to be more than just a showcase of your voice, it needs to have an underlying marketing and advertising strategy that is specific to your genre, as well as the ability to target the markets that you intend to reach. Your demo should have a variety of spots that speak to different industries, brands, and products within your established target market(s). Be current and pay attention to Pop Culture. Who is hiring and what type of voice is being hired for a particular industry?

2. Know where Your Clients Live Online: Do your homework – how do your existing and potential customers use social media? How can you get in front of them to educate them on your services? Check out the activity on your competitor’s social media profile pages to help determine your target audience or do a keyword search on social media platforms to find conversations around your market.

1. Listen and Engage: (more than talking!) Finally, realize that ITS NOT ABOUT YOU. It’s not even about your business! It’s all about how you can serve your client. What is their pain point? How can you help them to get more business? How can you help them to elevate their brand? Strategize from a place of how you can best serve and you will be well on your way to targeting a successful 2016!

 

unnamed

Anne is a full time Voice Talent, Coach and Producer located in Orange County, CA, and offers private coaching and mentoring to students in person, as well as via Skype and ipDTL. She brings with her over 20 years of experience in corporate business and educational training, and has been successfully mentoring and coaching voiceover students for over seven years. Her undeniable passion for voiceover and sharing her knowledge with others led her to form the global networking group for voice over artists affectionately known as the VO Peeps.

For more information, please visit her websites at anneganguzza.com and vopeeps.com

Thanks for sharing this post from Marc Scott's Voice Over Blog.

Posted on

Tips For A More Conversational Voice Over

The announcer trend has died, it seems. “NO ANNOUNCERS” is written in bold letters in nearly every audition. Instead, every one now asks for a conversational voice over. “We want you to sound like the guy-next-door. Like you’re telling a story to your best friend.”

If you’re still trying to master this trick, here’s a few tips that help might.

Subscribe to my YouTube Channel at youtube.marcscottvoiceover.com

Subscribe to my Voice Over Newsletter at newsletter.marcscottvoiceover.com

share

Posted on

The Waiting Game

The conversation went something like this…

“Ok. I sent it. Now we’ll just wait to see what happens.”

“Fingers and toes crossed.”

“I just need to relax!”

“Good plan! It’s in God’s hands now. You did your part.”

“Yes but I’m so stressed there isn’t enough herbal tea to fix me.”

Can you guess what the conversation was about?

If you guessed a big audition for a prospective client, you guessed correctly.

We’ve all been there.

The Waiting Game

There’s something about what we do that is unlike so many other jobs a person could choose to do. Our job, day in and day out, comes with an elevated level, sense and desire of and for approval.

If our efforts are approved, we get the gig.

If our efforts aren’t approved, we don’t get the gig.

To be sure, not getting the gig doesn’t necessarily mean we aren’t good enough. Or our effort wasn’t worthy. It’s just the nature of the business. Only one voice will get the gig, every time.

We just want to be that voice.

Always.

Sometimes, waiting to find out if we are that voice. If we received the clients approval. Well, it’s stressful. As much as we don’t want it to be. As much as we try to pretend it isn’t.

As seasoned a veteran as we may be. We’ve all got those jobs where the watching the sands drip through the hourglass are about enough to push us to the end of our tolerance.

Do You Have Passion?

That’s passion.

That’s a good thing.

Passion makes us try harder. Passion makes us better.

When we stop caring at all whether or not we got the gig, in my opinion, that’s when we need to start to worry a little.

share