Would you rather…
Do five voice over jobs for $50?
Do one voice over job for $250?
Some of you are going to say, “what’s the difference?” I hear you. $250 is $250, isn’t it? In some senses, I suppose, yes. It is. That is, of course, provided you’re only looking at the work from a financial perspective.
What about a time perspective?
How long will it take you to do those five jobs?
How long will it take you do that one job?
How much is your time worth?
Here’s an even better question. The one I ask myself. How much is your freedom worth?
It’s Not Just About Money
After all, if you’re not sitting in the studio recording those five jobs, what else could you doing? Marketing? Auditioning? Relaxing? Spending time with family? Eating hot dogs? Pretty much anything your heart desires because it’s your free time to do with as you please?!
Here’s the thing… working on the cheap, that is, discounting your rates, which can be oh so tempting when you’re desperately looking for work, comes with consequences that go far beyond undervaluing your services on a financial level.
It also runs the risk of taking away the freedom and flexibility that can come from the entrepreneurial lifestyle. It becomes an unforgiving consumer of your time because you have to put in more hours, working on more projects to earn the same amount of money you could make from doing one job at the rate you should be charging.
Know what I mean?
It’s just another perspective to consider before you undercut a rate next time.