Marketing is so hard.
“I don’t know what to do. I’m not sure where to start. I don’t know what to say.”
Ever feed yourself any of those lines?
After you did, what happened next?
- You signed up for another casting site and spent your day auditioning?
- You fell down a social media rabbit hole and lost an hour on Facebook?
- You went back to binge watching your new favourite show on Netflix?
- You spent some more time complaining that you haven’t got enough opportunities?
- You doubted yourself and your abilities because the work isn’t there?
- You cleaned your house, mowed the lawn, ran an errand?
- You bought a new piece of studio equipment thinking that would solve your problem?
- You decided to outsource your marketing, except you never actually followed through?
- You sent out a tweet directing people to your demo, and called it good enough?
- You send a couple blind connections on LinkedIn to make yourself feel better?
- You booked another voice over conference thinking that’ll help your career?
- You spent an hour in a meaningless text conversation with a friend?
- You read another book or another blog about marketing but didn’t take any action?
- You downloaded a podcast to listen to, meanwhile, not doing any marketing?
- You sent demos to six more agents, despite having no work from your current three?
- You joined a Facebook rant about rates and blamed Fiverr for your problems?
- You booked a session with a big name performance coach so you can name drop?
Majoring On Minors
After all this, you’re no closer to new work because you still haven’t done the things you need to do to find new leads… because it’s sooooooooo hard.
You sound like my five-year-old when I ask her to clean her room.
“But Daddy, it’s soooooooo hard.”
Let me remind you, a good coach tells you what you need to hear. Not what you want to hear.
Obstacles Aren’t The Problem
Next time to wonder why your business isn’t where you want it to be, and why you’re not booking as many jobs you want, remind yourself of this quote.
“You aren’t stopped by obstacles, but by easier paths to lesser goals.”
Benjamin P. Hardy
In other words, the fact that you don’t know how to market (so you tell yourself) is not the reason you’re not doing it. The reason you’re not doing it is because all those things I just mentioned above are easier. Paths of least resistance.
As long as you’re doing work you’re making progress, right?
Do you know why Musk, Bezos and Zuck are billionaires with the same 24 hours a day as you and me?
They’re intentional with their time and they work with purpose.
They don’t do easy stuff to avoid hard stuff.
They do what needs to be done.
If you don’t have a voice over booking this week, it’s because you’re not doing what needs to be done. You’re taking easier paths to lesser goals.
What To Do Next
Know what you need to do now?
Close this browser window, turn off all notifications on your phone, lock the office door, and don’t let yourself get up from your desk for any reason until you’ve contacted at least twenty new leads today.
Then do it again tomorrow…
And the next day…
And the day after that…
And… you get the idea…