Every year, Mark Zuckerberg makes a New Year’s Resolution and 2018 was no different. He vowed (via Facebook) to make changes to Facebook. To “fix Facebook.”
That process apparently began yesterday (January 11, 2018) with, what many are referring to as, the “Death of the Facebook Page.”
In an update posted on his personal profile (you can read it here), Zuck announced sweeping changes to the way our News Feeds will be compiled.
Those changes have all but guaranteed the end of organic reach for Facebook Business Pages.
Zuck tries to be noble in his reasoning, but we’re not idiots. At the end of the day, it’s all about forcing businesses to pay for reach.
So what does this mean for how you market your voice over business if you’ve been using a Facebook page for that purpose?
In this video, I’ll outline the changes, how they’ll affect you, and what you can do to work with them.
What do you think? Will you keep operating a Business Page? Or are you going to look for alternative forms of marketing?