I’ve talked about the idea of finding your voice over sweet spot, or you voice over niche before. There are different ways to get there, today I’m sharing one of the things I’ve done in my own career.
What Do You Like?
Think about your interests and your hobbies for a moment. Maybe grab a pen and a piece of paper and as you’re thinking, write them down.
What do you like?
- Baseball?
- Sewing?
- Woodworking?
- Videogames?
- Travel?
- Web design?
- Teaching?
- Computers?
Take a look over your list. What’s there? The things you’ve written down, the activities, subjects and “stuff” you like and participate in as a hobby can provide you with great insight into where you may be able to carve out a niche for yourself.
You Know What You Like. Now What?
Let’s say, for example, that you’re big into woodworking. Maybe you’ve got a shop in your garage and have a bunch of tools. When you’re not recording or when you’ve got some downtime, you like to hang out in your shop tinkering around with your tools.
It’s something you’re interested in. It’s a subject you’re obviously knowledgeable about.
So how do you take this hobby and turn it into a revenue stream for your voice over business? Very easily! Still got your pen and paper handy? It’s time to write out another list.
Put It To Work
I want you to look around your woodworking shop. Look at the tools. Look at all the different brands represented. Are you on any woodworking email lists? Do you subscribe to any woodworking magazines?
Now, start writing all of these things down.
By the time you’re done with your list you could have a dozen or more names written down. Tool manufacturers, the names of clubs, lumber yards, maybe you started looking at the advertisements in your email newsletters or magazines.
Each and every one of those could become a potential client for you. All you’ve got to do is create a relevant demo and get to work marketing yourself!
Win-Win Situation
When you’re able to take your interests or hobbies and partner them with your love for voice over, there’s a great opportunity for you to carve out a niche that suits you personally and specifically!
What are you waiting for? Start making your lists and start making those connections!
Good luck!
