There’s a been a lot of talk lately about the value of social media when it comes to booking voice over work. A lot of people who are much wiser than me have shared their thoughts on the subject.
Is There Value In Social Media
Questions such as, “Can you book work via social media?”, “Can you measure the ROI of social media?”, and “Which social networking platforms offer the most value?” have all been explored.
While I don’t consider myself to be an expert on the subject of social media / social networking, I can say that I’ve booked voice over work directly via Twitter, Facebook, Google+ and LinkedIn.
So for those of you that are tweeting and updating and “plus oneing” away, wondering if it’s all for nothing, or if one day it will lead to work, I’m going to let you in on one of the secrets to my success.
The Secret To Booking Voice Over Work Via Social Media
Five of the most important words you can ask yourself when it comes to social networking are, who is in your network? Are all your Twitter Followers, Facebook Likes, Google+ Circles and LinkedIn Connections other voice over actors?
“Building a network of voice actors is the social media equivalent of preaching to the choir.” Tweet This
Don’t get me wrong, there’s nothing wrong with having a network of peers. I follow and am followed by tons of voice actors and love engaging with them daily. However, other voice actors aren’t likely to be booking you for voice over work.
The secret to voice over social media success: Build a network of potential clients. Tweet This
Be Intentional About Building Your Network
When you’re building your network on whatever your social media platform of choice is, specifically seek out contacts that are working in your genre. If you’re all about voicing audiobooks, follow authors, audiobook producers, publishers. If you voice characters for video games, follow game developers and production houses that work on those projects.
Build a network of potential clients and engage with them consistently. Like or +1 their updates. Share their tweets. Comment on their blog posts.
With the right network, and by sharing the right content at the right times, you’re going to start reaching the right people with your message. And those people are much more likely to take advantage of your services.
For Comment: Have you booked work via social media?