Marketing is essential to your voice over business. After all, people can’t hire you if they’re unaware you exist.
Whether you’re doing it via social media, email, videos, podcasts, cold calling or sky-writing with an airplane, the most important part of your marketing is obviously your message.
What’s your message?
The Message In Your Marketing
The most effective marketing you’ll ever do will follow this one simple rule:
It’s not about telling people how great you. It’s about telling them how you’re going to solve their problems in a simple and effective way.
I work with a ton of clients. I book hundreds of voice overs every year. I don’t do it by promoting myself. I do it by offering a service that meets their need.
That’s your message.
How you can meet their needs?