“Who am I building this for?”
It’s a question you need to ask yourself anytime you’re creating any kind of marketing material. From your website to a postcard to an email. Who is your audience?
Is it for agents? For voice general seekers? For production companies? For a specific niche market or genre? These things matter, because different copy and content will speak to different audiences in different ways.
For example, filling a marketing email with fancy technical lingo might impress a producer, who may think you know what you’re talking about. On the flip side, it could completely alienate a small business owner whose voice over knowledge ceases at anything beyond, “I need a voice over for on-hold system that’s not me.”
If you’ve designed your website copy for agents, using industry terminology that only an agent would understand, but then turn around and direct potential voice seekers who aren’t industry insiders to your site, you run the risk of them moving on to the next option.
When it comes to marketing, one size doesn’t necessarily fit all.
The more you can tailor your message specifically to your audience, the better your end results will be.
Understand who you’re trying to reach, and meet them where they’re at.