I watch commercials sometimes. I know. That makes me weird. In fact, sometimes I pay more attention to commercials than I do to the actual show that I’ve tuned into. I do this because I’m a Voice Talent. I like to listen to the voiceover work other talents are doing. How they sound. How they read. How the interpret a script. It’s research. It’s personal development.
Sometimes though, it’s not the voiceover that makes a commercial great. Sometimes it’s just the pure creativity of it. Sometimes it’s the story it tells.
This is one of those spots.
An absolutely brilliant piece for The Guardian. Have you watched any good commercials lately? Link them in the comments.
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