Twitter – Page 2 – Marc Scott Coaching

Posted on September 1, 2014 by Marc Scott

The Biggest Social Media Mistake You’re Making For You Voice Over Business

On a near daily basis voice actors ask one question over and over again. “How can I use social media to book more voice over work?” Either that or they comment, “I’ve tried to book voice work with social media, and it’s just a waste of time.”

Social media is not a waste of time.

Trust me!

The Biggest Social Media Mistake

I’m going to be discussing social media in a couple posts this week, but before I get into how to make social media work for your voice over business, let’s explore why it isn’t.

I could very easily expand this post into a month long series… but I won’t.

Fact of the matter is, I notice one common mistake more than any other amongst voice actors trying to turn social media into leads and booked gigs.

Voice actors build networks of voice actors.

That’s it. That’s the single biggest mistake I see today in social media usage.

Examine Your Network

Who are you following on Twitter?

Who are your friends on Facebook? What pages do you like? What groups do you belong to?

Who are you connected with on LinkedIn?

Who is in your circles on Google+?

I’m guessing it’s mostly voice actors. That’s one thing I’ve noticed in my years in the voice over industry. We love to network with each other. Now, keep in mind, that’s not necessarily a bad thing. But if your network is only filled with voice actors it shouldn’t come as a surprise that you’re not booking voice over work via social media.

You’re not networking with all the right people.

Expand Your Network

Before I dive any deeper into the subject of social media for voice over this week, here’s your homework assignment. Explore your network and start thinking about how you can expand it beyond the confines of other VO’s.

Follow some new people. Circle some new people. Link with some new people. Like some new people!

Start building a network of potential clients. People who could benefit from the services you offer.

On Wednesday, I’ll give you one really great tip for networking on social media.

Posted on March 7, 2014 by Marc Scott

One Quick Tip For A More Effective Twitter Bio

With only 160 characters to write your Twitter bio, I know the pressure is on to be concise, witty and creative. Here’s the thing, it also needs to be effective.

I’ve been on Twitter almost since the very beginning. I’ve seen it grow from a little baby social network to one of the most popular on the web. In that time I’ve seen a lot of trends come and go. But with all the changes, one thing remains the same. Your bio is one of the best ways to get found.

One Quick Tip For A More Effective Twitter Bio

In the midst of your charm, your wit and your creativity, did you remember to tell people you’re a voice actor?

I’m followed by literally thousands of voice actors on Twitter, and I’m amazed at how many of them fail to actually say so directly, through the most obvious avenue… their bio!

If your Twitter bio doesn’t say you’re a voice actor how will anyone ever know? Click to Tweet

If you haven’t done it yet, load it up with your keyword(s) of choice. Voice Actor. Voice Talent. Voice Artist. Throw in a hashtag like #voiceover. Specialize in a niche? Maybe even include that too!

You’ve got 160 characters to make your pitch. Use them well!

For Comment: Is Twitter working for your voice over business?

Posted on February 24, 2014 by Marc Scott

The Secret To Booking Voice Over Work Via Social Media

There’s a been a lot of talk lately about the value of social media when it comes to booking voice over work. A lot of people who are much wiser than me have shared their thoughts on the subject.

Is There Value In Social Media

Questions such as, “Can you book work via social media?”, “Can you measure the ROI of social media?”, and “Which social networking platforms offer the most value?” have all been explored.

While I don’t consider myself to be an expert on the subject of social media / social networking, I can say that I’ve booked voice over work directly via Twitter, Facebook, Google+ and LinkedIn.

So for those of you that are tweeting and updating and “plus oneing” away, wondering if it’s all for nothing, or if one day it will lead to work, I’m going to let you in on one of the secrets to my success.

The Secret To Booking Voice Over Work Via Social Media

Five of the most important words you can ask yourself when it comes to social networking are, who is in your network? Are all your Twitter Followers, Facebook Likes, Google+ Circles and LinkedIn Connections other voice over actors?

“Building a network of voice actors is the social media equivalent of preaching to the choir.” Tweet This

Don’t get me wrong, there’s nothing wrong with having a network of peers. I follow and am followed by tons of voice actors and love engaging with them daily. However, other voice actors aren’t likely to be booking you for voice over work.

The secret to voice over social media success: Build a network of potential clients. Tweet This

Be Intentional About Building Your Network

When you’re building your network on whatever your social media platform of choice is, specifically seek out contacts that are working in your genre. If you’re all about voicing audiobooks, follow authors, audiobook producers, publishers. If you voice characters for video games, follow game developers and production houses that work on those projects.

Build a network of potential clients and engage with them consistently. Like or +1 their updates. Share their tweets. Comment on their blog posts.

With the right network, and by sharing the right content at the right times, you’re going to start reaching the right people with your message. And those people are much more likely to take advantage of your services.

For Comment: Have you booked work via social media?

Posted on February 5, 2014 by Marc Scott

5 Ways To Improve Your LinkedIn Profile

With all the various social networks that are at our disposal, it can be a challenge to know where to devote or time and energy. Twitter, Facebook, Google+, Pinterest and LinkedIn are all calling out to us.

Personally, I like LinkedIn. It’s a great way to stay connected to clients and colleagues and it’s also been a source of work for me. I try to spend time on the site daily, and am always updating my profile with the latest information.

If you don’t have a lot of time to devote to the site, there are a few things you can do with minimal effort to make your profile better and more likely to standout in searches.

5 Ways To Improve Your LinkedIn Profile

1) Headline: Voice Over, Voice Actor, Voice Talent, one or some combination of these terms needs to be in your headline. Not Self Employed or Owner or Entrepreneur or worse yet, nothing at all. This is good for your SEO.

2) Contact Info: Don’t leave this blank. If someone wants to reach you, make it easy for them. Include your email, your web site, your Twitter account, etc.

3) Custom URL: If you haven’t set one of these up, do it. It makes it so much easier for you to promote your profile and include it in email signatures, on business cards or marketing materials, etc.

4) Experience: If you check my LinkedIn Profile under Experience, you’ll see all my video demos. It’s just one more place to post your demos for free. Don’t miss out on this great opportunity!

5) Connections: Talk to any LinkedIn Expert (I am not one) and they’ll all tell you the same thing. The more connections you have the better. For you, for SEO and for visibility. Use the email search tool to build your connection list. Aim for 500+.

If we haven’t “linked” yet, send me a request. I’d be happy to include you in my network.

The Biggest Social Media Mistake

Examine Your Network

Expand Your Network

One Quick Tip For A More Effective Twitter Bio

For Comment: Is Twitter working for your voice over business?

Is There Value In Social Media

The Secret To Booking Voice Over Work Via Social Media

Be Intentional About Building Your Network

For Comment: Have you booked work via social media?

5 Ways To Improve Your LinkedIn Profile

For Comment: Does LinkedIn work for you?