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This Is CNN

james earl jones this is cnnThere are certain voices, certain characters, certain phrases that stick in our minds. That resonate with us for different reasons each time we hear them. That are unmistakable. Unforgettable. That will always just be.

Anytime I think of Michigan, I’ll always think of Tim Allen. Pure Michigan.

When you hear Dennis Leary does it make you want to drive a Ford Truck?

I watched a Jeff Daniels movie the other day. I wasn’t thinking about the movie. I was thinking about the iPhone.

Will you ever use your VISA or watch the Olympics without hearing Morgan Freeman?

Then there’s this…

James Earl Jones is back. This is CNN!

QUESTION: What voice and brand connection will always stick out in your mind?


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Name That Voiceover Commercial Trend

Voiceover Trends in CommercialsYou can always tell when a new hit commercial has found its way to TV. It’s right around that time that every single audition you read for says, “we’re looking for a voice / tone / read similar to… [insert commercial here].”

If you’ve been a Voice Talent for more than a couple of years you know exactly what I’m talking about. You’ve lived through trends. You’ve probably submitted some of those auditions. Continue reading Name That Voiceover Commercial Trend