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The Message In Your Marketing

Marketing is essential to your voice over business. After all, people can’t hire you if they’re unaware you exist.

Whether you’re doing it via social media, email, videos, podcasts, cold calling or sky-writing with an airplane, the most important part of your marketing is obviously your message.

What’s your message?

The Message In Your Marketing

The most effective marketing you’ll ever do will follow this one simple rule:

It’s not about telling people how great you. It’s about telling them how you’re going to solve their problems in a simple and effective way.

I work with a ton of clients. I book hundreds of voice overs every year. I don’t do it by promoting myself. I do it by offering a service that meets their need.

That’s your message.

How you can meet their needs?


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Using Hashtags To Generate Voice Over Leads

#Some #people #like #to #hashtag #every #word #on #Twitter.

Don’t be that guy. (or girl)

It’s ok to use fun and obnoxious hashtags from time to time. I did it last night.


But professionally speaking, proper use of hashtags on Twitter can generate a lot of potential leads for your #voiceover business.

Using Hashtags To Generate Voice Over Leads

What’s your niche? Commercials? eLearning? Audiobooks?

When you post a tweet specifically about your voice over services, hashtag it accordingly. You might be surprised what happens.

For example…


I tweet something like that a few times a week at different times of the day. The link directs to a special landing page I’ve created for my explainer video voice over work. Tweeting that link with that hashtag has generated leads for me. Leads that have turned into booked gigs.

Many people monitor hashtags that are relevant to their product, service or brand. When a tweet is posted using that hashtag, they’ll see it.

Find The Hashtag For Your Niche

TweetHashtagAll you’ve got to do is spend a little time searching Twitter to find hashtags that are relevant to your niche. If you do voice over work for eLearning, as an example, find the popular hashtags used for that niche, like #eLearning.

Not only can you use those hashtags in tweets, but you can monitor the hashtag yourself and maybe find some new prospects to reach out to.

Social media can and will work for you. It takes a little time, a little effort and a little strategy. But speaking from experience… it’s well worth it!


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One Of The Best Self Promotion Techniques

As voice actors and entrepreneurs, whether we like it or not, self promotion needs to be part of our business plan. After all, if we don’t tell other people about us and our services, do we really think anybody else is going to spread the word?

The problem is, most of us think self promotion makes us look like self-centred egomaniacs.

If it’s done wrong, it can.

So how do you do it right?

One Of The Best Self Promotion Techniques

lend-a-helping-handOne of the best techniques for self promotion that I’ve ever learned, on the surface, may not seem like self promotion at all. But I think that’s what makes it so great!

It involves asking one single question, “How can I help this person?”

That’s it.

Every client. Every potential client. Every colleague. Every person that reaches out on social media. Every individual that emails you. Each person that crosses your path.

Ask the question, “How can I help this person?”

Genuinely Seek To Help Others

When you genuinely seek to help others, it will change your attitude. Your outlook. Your life!

And the fact of the matter is, being genuinely helpful is arguably the best form of self promotion that exists.

You don’t need to try and sell your services to every person you speak to. You don’t need to make pitches. You don’t need to constantly pimp yourself out. You don’t need to broadcast your message 24/7 on every platform imaginable.

When you genuinely seek to help others, that will speak for itself and word will spread in the best possible way. By people you help telling other people how can you help them.

You won’t even have to do it yourself.


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Need A Voice Over Video Demo?

I’ve written several times about creating voice over video demos. Personally, I think they’re a fantastic marketing tool. One that shouldn’t be ignored.

Wouldn’t you love a tool that you, your friends, family and clients could easily share on YouTubeFacebookTwitterLinkedInPinterest and every other social networking site on the web? You can do it video a video demo!

A Few Facts

  • YouTube is the second largest search engine.
  • Over 6 billion hours of video are watched each month!
  • More than 1 billion unique users visit YouTube each month.
  • YouTube reaches more US adults ages 18-34 than any cable network.
  • YouTube is available on hundreds of millions of devices.

Don’t Miss Out

request-a-quoteThe numbers don’t lie. If you’re not creating video demos to market your voice over business, you’re missing out. Hundreds, maybe thousands of potential clients that could be hearing your voice won’t be.

If you’re not creating #voiceover video demos, you’re missing a massive audience. Click to Tweet

I speak out about the benefits of video demos because I’ve experienced the benefits of video demos.

Voice Over Video Demo Production

If you’d like to open your business up to this massive audience, but don’t have the software or time to create a video demo (or demos) for yourself, let me help you!

Get started with your first voice over video demo from as low as $200.

Request a quote at


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Self Promotion and Your Voice Over Business Part 2

* This is part 2 of a series For part 1 click here. For part 3 click here. *

According to everything that I’ve ever read on personal branding, there’s one universal truth. Regardless of how much the authors, speakers, professionals and experts may vary on certain aspects of the subject, they all seem to agree on one thing. Nobody is going to magically discover your brand! Continue reading Self Promotion and Your Voice Over Business Part 2