Whether it’s sending an email or writing a note through a casting site platform, few things seem to confound the working voice actor more than trying to figure out what to say… which is kind of ironic, don’t you think? Guess we’re just too used to working off scripts!
I’ve had so many voice actors reach out to me for help with email marketing that I actually made my email templates available for purchase. It makes life easier when you can basically copy and paste. Takes the guesswork out.
But what about casting sites? What are you supposed to include in the little box that allows you to write a proposal with your audition?
Consider the Audience You’re Writing To
First things first… keep in mind audition count.
What I mean by that is, if the audition is unlimited and there are 200 voice actors submitting (not uncommon), what that translates to is, the voice seeker is going to have 200 of those messages waiting for them to be read.
Put yourself in their shoes. Would you have time to read 200 messages? Do you want to read 200 messages?
Your audition proposal needs to be short.
Read that again.
Your audition proposal NEEDS TO BE SHORT.
What To Include In Your Audition Note
Length: If it’s more than a few sentences, I guarantee you it’s not getting read. Your note doesn’t need to resolve all the concerns of the entire project. That can (and will) happen after you book it. So don’t include every last detail and don’t write your life story.
Delivery: The most important question on a clients mind (perhaps only next to budget – which are often set already) is, “how fast can you turn this project around.” Answer this question. Briefly. Can you deliver same day? Within 24 hours? Do you need 48 to turn it around? In one sentence, give an accurate estimate of your delivery time.
Budget: If the project asks for quote, include it. My preference is to just give them ONE number. I’ve received auditions in the past that line list expenses. I don’t care. Most voice seekers don’t either. “My quote for this project is….” That’s it. Say no more in the audition note. You can break it down more thoroughly later, if necessary… after you book the job.
Retakes & Revisions: Clearly and concisely outline your policy for retakes and revisions. “I do not bill for retakes that are due to my read. Revisions as a result of script changes after the final recording will be subject to additional billing based on the scope of work required.” If you’d like to copy and paste that, feel free. That sentence answers the question enough for the sake of an audition. You can dig in deeper together… after you book the job.
Thank You: Call me old fashioned, but I still think it’s a sign of respect to show a little gratitude. It’s something I see happening less and less and that makes me sad. “Thanks for the opportunity and your consideration. I appreciate it.” Something like that is often how I end every note.
Be Thorough | Be Brief
It’s possible to do both. Answer the most important questions the voice seeker is likely to be asking. That’s being thorough. Do it in a couple sentences. That’s being brief. All the rest of the information you want to include, like details about your studio… sorry… but nobody cares. Unless they’re specifically asking for Source Connect or ISDN. In which case, you wouldn’t audition if you didn’t have it. Which means it’s assumed you do have it. Which means you don’t need to tell them.
In other words, just give them the necessary information THEY care about it. Leave the other details to discuss later…
After you book the job! 😉