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This Is CNN

james earl jones this is cnnThere are certain voices, certain characters, certain phrases that stick in our minds. That resonate with us for different reasons each time we hear them. That are unmistakable. Unforgettable. That will always just be.

Anytime I think of Michigan, I’ll always think of Tim Allen. Pure Michigan.

When you hear Dennis Leary does it make you want to drive a Ford Truck?

I watched a Jeff Daniels movie the other day. I wasn’t thinking about the movie. I was thinking about the iPhone.

Will you ever use your VISA or watch the Olympics without hearing Morgan Freeman?

Then there’s this…

James Earl Jones is back. This is CNN!

QUESTION: What voice and brand connection will always stick out in your mind?

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Movie Trailer Guy

Don LaFontaine - Movie Trailer Guy - Jake Foushee When I was a kid I would record radio shows on a tape deck using songs I recorded off the Tarzan Dan show on 680 CFTR. I’d intro the songs, give news updates and do weather reports. All the stuff I figured a good radio jock should do. I was preparing myself for my future career.

A video hit YouTube yesterday of a kid doing the same thing. Continue reading Movie Trailer Guy

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Be Original

Some people think that I just sit around all day with my iPhone in hand waiting for people to call me and ask me to voice stuff for them. As much as I wish this were true, and occasionally it is, for the most part there is a little more effort involved. Or a lot. I do have a lot of established clients who are fantastic to work with, but they didn’t just magically find me one day. Continue reading Be Original