I first really started devoting myself to this blog last year when I made the move from radio guy to full time voice talent.
My intentions were equal parts documenting my journey and sharing from my experience. I’ve learned a lot along the way, after all. Some lessons have been learned harder than others, but my goal has always been to share those lessons so that your journey in voice acting may be that much easier.
Hard Work. Less Time.
Here’s the thing, blogging five days a week is hard work. Very hard work. Trying to find new topics and present them in an engaging and informative way doesn’t happen quickly.
While I’ve been writing this blog over the last year and a half, I’ve also been growing my own career. Becoming more established as a full time voice talent. Building a bigger client base. That’s a good thing! But it’s also left me less time for blogging.
New Strategy
I’ve read a lot about blogging frequency. Some say once a week. Some say three times a week. Some say five days a week. There are plenty of opinions on the subject. It’s not unlike the topic of voice over rates. There are plenty of opinions, but ultimately you have to do what works best for you.
So I thought about what works best for me.
For the past couple weeks I’ve been blogging Monday, Wednesday and Friday. My traffic hasn’t been impacted too much. I’ve also noticed a slight increase in the amount of social engagement, both in social network shares and comments in various social networks.
I think I found what works for me.
Too Much Of A Good Thing
Is it possible to have too much of a good thing? I think it might be.
One thing I heard from people when I posted five days a week is that they had a hard time keeping up with all of my posts. After all, you’re all busy with your voice over career, just like I am.
That was my first nudge towards blogging a little less.
I want people to be able to read my posts, absorb what I share, and really benefit from and be encouraged by it. If I’m posting too frequently, I might actually be defeating my own purposes.
So for now, I’ll blog a little less frequently!
Look for new posts Monday, Wednesday and Friday for the next month or two while I test out my new approach.
QUESTION: What’s your opinion on blogging frequency? Or even my blogging frequency? More? Less? Same?
