When people ask me for an airline suggestion, I’m quick to recommend Delta. I’ve flown with them quite a bit over the last few years, and every experience has been fantastic. After each flight, I’ll take to Twitter to share a message with @Delta, thanking them for another great experience.
The same goes for Hilton Brands when people ask me for hotel recommendations. Every stay with a Hilton brand hotel (and there’s been a lot of them in the past few years) has always been superb. Great accommodations. Great amenities. Great staff. I share good reviews for each hotel I visit and often say good things on social media. I encourage people I know who travel to join the Hilton Honors program.
How To Turn Clients Into Brand Ambassadors
There are two ways to turn your voice over clients into brand ambassadors. Both are simple. One is more effective than the other.
Like Delta or Hilton do for me, great service makes me a brand ambassador. Take care of me. Treat me well. Deliver on promises. Meet or exceed my expectations. I’ll let people know!
Just ask Uncle Roy from Antland Productions!
Every voice actor should be striving for this. As the saying goes, work begets work. Part of the reason for that is friends tell friends where to go for great service. Deliver a top notch voice over, and clients will take up some of your marketing efforts for you.
Then there’s the other side of the coin.
How many times has a brand failed you and you’ve taken to Twitter or Facebook to share an anger laced rant letting them know exactly how you feel? It’s pretty common these days. In fact, it makes up a good percentage of what I see in my feeds.
When people aren’t happy, they let people know.
This, of course is the other way to turn your clients into brand ambassadors.
When you fail them, they’ll also tell their friends.
That’s a message you probably don’t want going viral!
People Listen To Other People
We naturally ask our friends and colleagues for recommendations when we’re in need of a service.
Who should I get to produce my demo? Who’s the best coach for commercial work? Who can I talk to about technical support? Which microphone or interface should I buy? Any suggestion on which voice over conference I should attend? What’s your experience with this company?
Whether we realize it or not, we all act in the role of brand ambassadors daily.
So which type ambassador are you turning your voice over clients into?
