Let me just go ahead and debunk a myth that’s been out there for a long time and I simply don’t believe has any truth to it. Some will agree. Some will disagree. Some will breathe a sigh of relief and maybe even re-evaluate the way they do business.
The Myth of Quick Delivery
The myth is simply this… it’s not good to provide quick turnaround to your clients because it makes them think you’re not busy and that makes you appear less professional and more desperate.
Have you heard this myth before? I have. In fact, in the past, I’ve had talent call me out for offering same day delivery on voice over projects. For turning small jobs around in an hour when possible. For doing everything in my power to shorten my clients wait time for their voice over.
Here’s the thing, and I don’t mean this to be rude, but let’s just get real for a minute. To make a client wait to make them think you’re busy operates on the assumption that your clients care about voice overs other than their own.
What Your Clients Want
Honestly, they couldn’t care less if you’re booking one job a day. Or five. Or ten. Not because they don’t like you, or don’t want you to succeed. When it comes down to it, all they really care about is that you’re completing their voice over in a timely manner and providing the best service possible.
Clients aren’t judging your level of professionalism on how busy you are or aren’t. It’s based on whether or not they’re getting exceptional service from you. Did you give them a great read? Did you follow direction? Is the audio clean? Is it in the format they asked for? Did you get it done ahead of schedule? Were you on budget?
This is what matters to your clients. Not how many other voice overs you have to get done today.
So now that the myth is debunked, get to work. If you can crank a project out in an hour, do it. If you want to work after hours, do it. If your client asks you to record on a weekend, go for it.
It doesn’t make you look desperate. It doesn’t make you look any less busy.
It makes you look like a professional going out of their way to provide exceptional service.