Lessons
- Intro & Key Terms
- 2 – Marketing Foundations
- 3 – Relationship Marketing
- 4 – Unique Value Proposition
- 5 – Features and Benefits
- 6 – Ideal Customer Avatar
- 7 – Voice Over Sweet Spot
- 8 – Lead Generation & Messaging
- 9 – Passive Marketing
- 10 – Online Casting and Agents
- 11 – Mindset Matters
- 12 – Let’s Get Social
- 13 – Twitter
- 14 – LinkedIn
- 15 – Facebook
- 16 – Instagram
- 17 – YouTube & Vimeo
- 18 – Pinterest
- 19 – Introductory Emails
- 20 – Subject Lines
- 21 – Mass Email Campaigns
- 22 – Email Best Practices
