I went into Mark’s Work Wearhouse the other day to buy pants. My annual shopping trip. I can hardly stand to shop for clothes more than once a year.
I’d rather spend my money on other things. Like travel. Or new equipment for my voice over business.
Third Time Is A Charm
In the first Mark’s store I visited, it was a total failure. They had absolutely nothing I was looking for. In addition to this, not one associate in the store even so much as said hello to me, let alone offered to help me.
In the second Mark’s store I visited, it was a similar failure. This store had everything I wanted… but nothing in my size. Once again, not a single associate made any effort at all to assist me.
The third store, however, was a very different experience. This store had 4 of the items I wanted in my size. In addition to that, an amazing associate went above and beyond to restore my faith in Mark’s!
Thank You Dorothy
Dorothy was everything a customer service representative should be! She was extremely friendly. Quick to offer her assistance and the smile never left her face for a moment. Her patience knew no limits.
When she learned that a couple of the items I wanted weren’t in stock, she offered to find them for me on the computer. Once she had located the items, she offered to have them shipped to my local store.
Talk about service!
Dorothy is the kind of associate that will keep me coming back to Mark’s every single time. Dorothy is the kind of associate that makes me an ambassador for the brand.
How Do You Serve
Think about your best experiences in any setting. A retail store. A restaurant. A hotel. When you think of those experiences, what do you remember? Odds are you remember someone who went above and beyond to make your experience great.
That’s what I want my clients to feel like!
The way I see it, you have two choices. You can provide basic service. Just enough to get the job done and collect your pay cheque. Or, you can offer exceptional service. You can go above and beyond. Not only meet your clients expectations, but exceed them.
…you can offer exceptional service. You can go above and beyond. Not only meet your clients expectations, but exceed them.
Option number two is what sets you apart. Option number two is what makes you memorable. Option number two is how you grow your voice over business.